GOOD LEADER • GOOD & DANGEROUS • THE DANGEROUS FEW

Built for Men Who Lead, Stand Firm, and Stay Dangerous. California Born. Brotherhood Driven.

Good Leader and Good & Dangerous were born out of one simple truth: nobody was building a brand for real men anymore. Not the prison-aesthetic gimmicks, not the gym-bro vanity brands, not the fashion trends that crumble after one wash. I built this for the men who actually live the life — the ones who lead, stand firm, train with purpose, protect their families, serve their communities, fight their battles, and stay dangerous in the right way. This isn’t controversy for clicks or some “look at me” image. This is discipline, faith, grit, loyalty, and capability forged into a standard. Every piece is premium because I refuse to sell anything I wouldn’t proudly wear myself. It costs more to sample, test, improve, and upgrade — but you deserve gear that lasts and represents something real. This is the community of the Dangerous Few — men who choose the harder road, live with intention, and hold the line. If that’s you, lock in and join the movement. We’re just getting started.

Vision isn’t just seeing the destination — it’s locking your eyes on it when the storm hits.It’s the discipline to hold fast when the winds try to push you off course, and the courage to stay the course when others turn back. Vision is the map, the ship, and the will to reach the shore no matter what stands in the way.